Pacific Trail
An outdoor apparel site for Columbia Sportswear’s family-focused brand built on WordPress and WooCommerce.
Not long after acquiring the Pacific Trail brand, Columbia Sportswear engaged with local agencies North Agency, Plazm and Harmonic Northwest to create brand assets and establish an online presence. They needed a site that made the pacific northwest outdoors feel welcoming to adventurers young and old.
Harmonic Northwest coordinated product photography and created a website that served as an information hub and online catalog for the brand. Users could browse products by category, product type or a la carte from product carousels on the home page. Product pages contained photographs of products from multiple angles, color selection and interactive zoom. Users could submit questions and submit wholesale inquiries via a contact form. The lifestyle photography taken for the side exuded the mossy lushness of forests and trails of the pacific northwest.
The site was built to be responsive and to excel in search engine optimization. It uses Google Tag Manager and Google Analytics.
Brand assets by North Agency · Design by Plazm · Product photography by Mark O. Rogers · Supplemental copywriting by Jessie Kwak
WordPress / Copywriting / Google analytics / Gravity forms / MySQL / PHP / Product photography / WooCommerce
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